Improving SEO in Site Editor

While SEO algorithms are constantly evolving, Site Editor's templates incorporate various known best practices to improve search engine performance. Here are some SEO-friendly features built into every Site Editor site:

  • Clean HTML Markup: Site Editor pages have clean HTML markup, making them easily indexable by search engines. Heading styles automatically create <h1> and <h2> tags.
  • Automatic Tagging: Images include all necessary tags for better search engine indexing. Meta tags for pages and RSS feeds are automatically generated, and image descriptions are converted to <alt> tags.
  • Clean URLs: Pages on your site have clean URLs that are easily indexed and read.
  • Automatic Redirects: Site Editor redirects users and search engines to the primary domain if multiple domains are connected to your Site Editor website.
  • Built-in Mobile Optimization: Google prioritizes mobile-optimized sites in search rankings. Site Editor templates are designed to be mobile-friendly and search engine-friendly.

Increasing Your Site's Visibility to Search Engines

While Site Editor provides SEO-friendly features, effective SEO strategies require additional effort. Here are some tips to consider:

  • Add Page SEO Titles and Meta Descriptions: These HTML tags provide a brief summary of your page's content and appear in search engine results. Use relevant keywords and keep them concise.

  • Structure Content with Headings: Use headings to organize content on your website. Headings help search engines understand your site's main themes and make it easier for visitors to find information.

  • Follow the Best Practices for Headings for SEO & Accessibility: 
    • Keywords: Use relevant keywords naturally in your headings.
    • Header 1: Use one Header 1 (<h1>)  per page, matching your main topic.
    • Hierarchy: Maintain a logical order (Header 1, then Header 2, etc.).
    • No Skipping: Follow a strict hierarchical order (e.g., no jumping from Header 2 to Header 4).
    • Break Up Content: Use Header 2 for major sections and Headers 3-6 for subsections.
    • Semantic Tags: Always use Headers 1-6 to organize content for readability and structure, not just bolding regular text for visual style.
    • Concise: Keep headings short, descriptive, and to the point.
    • Intent: Match headings to user search intent.

  • Add Alt Text to Images: Alt text describes images for visually impaired users and helps search engines understand image content. Use concise, relevant terms in the alt text.

While Site Editor provides a strong foundation for SEO, a comprehensive SEO strategy may involve additional factors like keyword research, content creation, and link building.